CTG Improves Customer Experience with Act in The Cloud

By implementing Act Cloud, CTG is boosting productivity and improving service delivery, whilst introducing an integrated platform for high availability, reliability and performance within the group. Replacing their outdated systems with Act in the cloud, provided by Xperience Group the company increased transparency, enabling informed decision making.

Founded in 1964, Cleveland Technologies Group (CTG) is a leading manufacturer of cable and wiring assemblies, printed circuit boards and barcode and labelling solutions. Over the years, the company’s infrastructure has become outdated, impacting on productivity and data accuracy. With three businesses under one umbrella, CTG struggled to keep tabs on business performance and provide consistent levels of customer service.

Steve Minihane, Group Web Manager, explained, “Up until April 2016 we were relying on a combination of separate databases and spreadsheets for our CRM. To enable the group to focus on customer interactions and share information in a timely manner we required a more streamlined platform that allowed us clearer visibility of business performance across the group and the ability to track and analyse opportunities at any given time.”

To introduce a more consistent way of working, improve performance and ensure transparency across the group, it was apparent CTG needed to move to an integrated system and decided on Act Cloud. The software has improved the flow of information within the organisation, facilitating collaboration and bringing productivity gains. With computerised processes the company reduced the amount of paperwork used for reporting processes as well as time spent manually processing endless paperwork.

Steve Minihane commented, “With Act in the cloud, we reduced paperwork and had clearer visibility of the sales pipeline and after sales services across the group. We have seen enormous benefits in terms of managing our customer relationships and interactions. Routine tasks that were once time consuming, such as creating spreadsheets, entering data and searching for information, are handled easily by the software, freeing up time to focus on core areas of the business.”

With Act in the cloud, CTG integrated their desparate systems significantly reduced the cost and complexity of supporting all IT. This, combined with flexible working methods offered by cloud,  increased staff productivity and collaboration across the group.

Find out more about CTG ‘s journey to modernise their business systems.