https://www.xperience-group.com/case-study/ei-electronics-enhance-global-business-operations-with-dynamics-365-crm/
| Key Contact(s): | Sam McCarthy Gomez – Customer Technical Support |
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| Partner(s): | Microsoft |
Tasks that were previously cumbersome and time-consuming are now completed more efficiently, allowing the team to focus on core sales activities. – Sam Gomez, Customer Technical Support.
Ei Electronics are a multinational electronics company with subsidiaries in Ireland, UK, Australia, USA, Germany, and France. With a primary focus on manufacturing smoke alarms, carbon monoxide detectors, and environmental sensors, Ei Electronics has a global presence, with its largest market being in the UK. The company boasts 1250 employees, with the majority based in Shannon, Ireland, and a history of over 60 years in the business.
A significant portion of the company’s products, ranging from smoke alarms to carbon monoxide detectors, is sold in the UK, constituting 70 to 80% of their market. Challenges in sales and marketing, especially related to housing certification work in the UK, prompted the need for streamlining operations. That’s where we came in with the introduction of Microsoft Dynamics 365 CRM.
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